Increasingly, businesses have begun to realize that technology will disrupt their sectors. Not just Information Technology but all sorts of technology ranging from electronic sensors to electronic security systems. However, since technology is not their core competency they are unable to fathom and appreciate the massive changes that they will soon be hit by.
On the other hand, technology companies are often hamstrung by lack of business knowledge. While they may have all the technical answers for the market, when it comes to aspects like financial modelling, business plans, marketing, setting up of distribution networks etc. they are often clueless.
What does @xBT mean?
@xBT means “At the intersection of Business and Technology“. With experience both on the business side and technology, we are uniquely placed to understand business and technology problems and provide appropriate and often out of the box solutions.
Here is our elevator pitch!